Researching the visual-notes from lecture

  • Researching the visual: TV
  • Analysing television
  • A multifaceted medium needs
  • A multifaceted approach
  • The Circuit of Culture Model
  • Commercial industry :
  • An enormously profitable industry, grossing over $100 billion annually through advertising, cable fees, DVD sales, and other sources of revenue.
  • Democratic institution :
  • Part of democracy, informing American citizens and serving their public interests through news and electoral coverage, and governed by public policy decisions and regulations
  • Textual form and technology
  • Site of cultural representations- Presents an often-distorted representation of reality
  • This is a simplified idea of representation
  • Aspect of everyday life
  • Jackson’s wardrobe malfunctions.
  • The FCC regulate TV within America. They fined CBS for broadcasting this wardrobe malfunctions.
  • The super bowl, was broadcast live so CBS so they couldn’t stop it.
  • Now live broad cast are now broadcast on a 10 second delay in order to prevent any incidents.
  • Site of cultural representation, a mirror of our world. Offering an often-distorted vision of national identity, as well as shaping our perceptions of various groups of people.
  • We use TV to build relationship. Talking around the water cooler.
  • This model helps you to think beyond the common-sense answers.
  • TV is now regarded to be a more culturally sophisticated medium.
  • A not of History
  • The classic Network Era 1940’S-1980’s
  • The norms of TV where established and still in place today. Audience watched shows together. Only three networks.
  • The multi-channel era 1980”S- 1990’s
  • Cable networks started, cable TV is the most profitable TV industry.
  • The VSR gave people more power. They didn’t have to be home to see a programme.
  • They shift from appealing to mass audiences to appealing to specific audience.
  • The Convergence Era 2000- Today
  • Digital technologies, amazon prime, Netflix
  • Public TV is stronger in the UK than in the US.
  • Representation and reality
  • Present or depict,- this emphasises the process of construction
  • Stand-in or mirror of reality –Stereotypes
  • Positive/ negative images
  • –insufficiently complex
  • If we were to look at TV as something that has meaning to us.
  • Reality and representation are mutually constitutive. Do things have one fixed meaning? No. The shear fact that TV and film is edited through a stream of people and their ideas, we cant actually capture a real representation.
  • “Reality is slippery. Not fixed or known at all”
  • Reality doe not exist until it is represent in form.
  • TV is a medium.
  • TV is often selective representation.
  • We need to Understand how meaning is produced through representation
  • All the conventions and demands TV adheres to remove it even further from reality: Camera placement, editing, genre. FCC regulations, advertising
  • TV is a medium: it can always only re-present reality, but never capture.
  • Analysing Representation: Diversity
  • Does having a diverse cast doesn’t mean that they have their representation of diversity has meaning.
  • Meaningful Diversity: Yes or NO? Mary Beltran
  • 1) Are the characters of colour fully realized individuals?
  • 2) Do the writers and producers appear to knowledgeable about and interested in the worlds and perspectives of the non-white characters
  • 3) Does the diversity of the cast appear natural?
  • 4) Finally, do the series or film produces exploit the natural diversity of a story’s setting or subject matter?

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